IMAX

The Sydney IMAX interior signage project was an integral component of the multi-year, billion-dollar redevelopment of the iconic W Hotel complex.

Client

IMAX

Date

October 2023

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Sydney IMAX Interior Signage, W Hotel Complex.

Positioned at the final stages of construction, this high-profile project required precise planning, collaboration, and flawless execution to meet strict deadlines.

Our team delivered an extensive range of way-finding and internal branding solutions to complement the cutting-edge design of the IMAX theatre, home to the largest screen in the Southern Hemisphere. Every element of the signage was crafted to enhance the visitor experience, seamlessly guiding audiences while reinforcing the venue’s bold identity. Successfully completing the project on time, we played a vital role in bringing this world-class entertainment destination to life.

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